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Grom and natural additives that do not exist.

it seems to me that the controversy is founded on nothing and you prove it yourself in this article: first report the correct whole sentence" Grom does not use dyes , aromas, preservatives and chemical additives. "then when you ask the fateful question, you only report a part and puts the dots on the rest:" But if the additives that uses Grom are at least three, because the writing on the walls (see photo below) say that "Grom does not use dyes, flavorings and chemical additives …"?

The question lies entirely in the word that (in fact) you intentionally cut: "CHEMICALS". They boast to use only natural additives and not of chemical origin, not to not use them at all! And I honestly do not even seem to be damaging to competitors: I would be happy to see how many would have the courage to declare the same thing, while instead, strong that most people do not have the faintest idea what gobble up, is already so much if the ice cream parlors expose the list of ingredients!

Riccardo and Edoardo, there is no category "chemical additives" or "natural additives" or "synthetic additives", there are only point additives. Any further difference is misleading. Ascorbic acid, which is the precursor of vitamin C, is an additive, as is citric acid. Although they are natural substances, they are additives and should be indicated on the label as such. If, instead, you use lemon juice in the ice-cream, just write lemon juice in the ingredients and you could write "contains no additives".

The Ministry of Health in a note says that:  the definition of additive can provoke attitudes of distrust in the consumer, for this reason it is appropriate to provide some general indications:

– many additives are natural constituents of food: e.g. citric acid, lecithin, pectins, tocopherols

– food additives are substances widely studied and documented from a toxicological point of view and their use is constantly under the control of International and National Organizations. An acceptable daily dose is set for them, which represents the amount of additive that can be ingested daily through the diet over the life span without any undesirable effects

– in the preparation and storage of foodstuffs the use of only those substances explicitly listed in a special positive list is authorized.

Efsa also says clearly : "food additives are substances deliberately added to food products to perform certain technological functions, for example to color, sweeten or preserve. In the European Union (EU) all food additives are identified by a number preceded by the letter E. Food additives are always mentioned in the list of food ingredients in which they are present. The labels of the products must show both the function of the additive in the finished food (for example, colorant, preservative) and the specific substance used, using the reference to the relevant E number or to its name (for example, E 415 or xanthan). The additives most commonly found on food labels are antioxidants (to prevent oxidation deterioration), dyes,

In conclusion there are no natural additives as Grom claims. If to make ice cream you use carob, lemon juice and fruit – ie real food products instead of carob seed flour, pectin and ascorbic acid – then you can write "without additives", otherwise it is incorrect .

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